"Everyone showers, and everyone encounters this issue," Ross told AOL News. "I just wanted to create a simple solution to a very common problem that people don't often discuss."
Ross came up with the idea for the product in his own bathroom after his fiancee had a traumatic post-shower experience of her own.
"She got out of the shower and accidentally used my towel. When she realized what she'd done, she was thoroughly grossed out and found herself wondering where my towel had been. I didn't know how to answer that since I really didn't know myself. That sparked the idea for the towel," Ross said.
I have a better idea. It's called get another towel.