October 14, 2005
Well, at Least it Won't Taste Like Chicken

Shrimpburger, anyone?

Struggling to lure customers back amid increased competition, McDonald's is adding a new item to its menu in Japan: the shrimp burger.

The $2.40 burger, shown to reporters Friday and set to go on sale this month, is the latest effort by the Japan unit of the U.S. fast-food chain to win over Japanese palates -- and spark sales.

If the original Iron Chef is any indication, there isn't a thing that gets dragged from the ocean that a Japanese won't eat. This should go down (as it were) well.

Posted by scott at October 14, 2005 11:57 AM

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