There's incentive, and then there's incentive:

New York officials were red-faced on Friday after they discovered that clothing ads on city buses that appeared to promote reading suggested a love of books could be rewarded with oral sex.

I still listen to enough pop music that I can just about keep up with slang. Which, when coupled with my "white boy from Mars" diction, will give me yet another way to completely embarass my daughter in, oh, about 12 years.