I'm actually surprised it's taken this long: an underwear company has created a line of "slimming" undershirts for men. Best bit:

At my first appointment, I bump into my friend Crystal. “Do I look different?” “You’re standing very erect,” she says, avoiding my panting chest, as Lisa, a fashion PR, joins us. I squirm as I tell them about the body-enhancing underwear I’m sporting, to which I quickly add, “purely for research purposes”.

Both pairs of female eyes drop to my groin. “Not down there!” I cry, cupping myself like a defender before a free kick. “You know, my body, does it look better in any way?”

Nice to see the "crotch-check" is a cross-Atlantic phenomenon. What, ladies, you don't think we notice when you do that?