September 17, 2008
A Seat, for You-Know-Who
Posted by scott at September 17, 2008 09:49 AM
Jeff gets a no-prize with a hole in its roof just big enough to let God watch for bringing us news of yet another of Jerry Jones' clever marketing ploys. Ron'll probably pick up three sets.
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Looks like the ideal (for Amber) Christmas gift for Ronno...
That would be absolutely bitchin'. However, at $650 a pop, it's kind of out of reach. However, if you think about it, this is probably one of the greatest marketing ploys out there. I believe the stadium sat about 70K, so that's 35K pairs at $650 a pop. Works out to about $22,750,000 in gross profits. Even assuming a full hour of labor for each set of seats (removal, packaging for shipping, actual shipping, customer service time, etc.), this is a huge bargain. At $50/hour (blended and loaded), we're looking at $1.75M in costs, so a net profit of around $21MM.
Not too shabby.