Just because you don't have a customer doesn't mean you can't open a shop:

To the typical driver, it’s a sign that, if noticed, is bound to generate some curiosity, or at least some befuddlement. For those truckers and tourists headed west on Interstate 40 in western Oklahoma, bound for Amarillo, Albuquerque, and points beyond, they’ll find the sign shortly before the exit for Highway 44 and the small town of Burns Flat: “Exit 53: Oklahoma Spaceport”. A spaceport? In Oklahoma?

Lots of optimism, but also lots of obstacles. Still, it's nice to see somebody's planning for this sort of thing. Now to get out GoogleEarth and take a look at it.