See! See! I'm not the only pig around:
I don't recall which P.J. O'Rourke book it was (I think it was this one), but he once opined on the "babe theory" of political movements. It was his observation that the movements that are bound to succeed are the ones with the pretty girls. The reasoning behind it is they are more likely to woo a large number of male supporters, hoping to impress said pretty girls.
It's a pretty shallow observation, but I think it holds some merit -- even in the Middle East, that same wonderful region that brought us the burkha and chador.