As suspected, great marketing does not necessarily mean an effective product:

The Center for Science in the Public Interest, best known for taking the fun out of Chinese take-out and ice cream by revealing how unhealthy such treats are, is now taking on the nonprescription sex supplement industry.

The CSPI filed a complaint on Wednesday with the Federal Trade Commission saying one company, Cincinnati-based Berkeley Premium Nutraceuticals, had crossed the line in television ads touting its supplement Enzyte.

Includes a nice breakdown of what, exactly, is in Enzyte. Which is to say, not much.

I always figured this thing was completely bogus. Any time I hear the words "herbal", "natural", or "safe and easy", my snake-oil detector starts to buzz. But their ad campaign was so brilliant I still couldn't help but watch.