June 23, 2003
Sweet Silence

New Scientist is featuring this article on the latest efforts of broadcasters to try and neutralize what is, to me anyway, a prime annoyance of commercial TV: the volume level of the ads. By performing hundreds of tests and using the data to create more sophisticated sound meters, broadcasters hope to better control these levels.

Advertisers screaming about how such technology will bring about the end of civilization as we know it in 3... 2... 1...

Posted by scott at June 23, 2003 10:10 AM

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I watch TV with the remote in my hand to mute the sound during commercials. This has to be one of the top five most annoying things in the world. I promise to listen if someone will fix this situation. lol

Posted by: Pat on June 23, 2003 10:23 AM
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