January 26, 2009
The Magnificent Seven

Looks like Fiat wants to bring seven models over as a result of the Chrysler deal. The Fiat products would appear to be headed for a re-badge, while the Alfa stuff (including the MiTo!) keeps the cross-and-serpent. On one hand, this sounds like a much better pairing than the previously rumored BMW alliance. At least here it's quite obvious the product lines are complimentary. On the other hand, Fiat is signing up with the weakest of the big three, a company that's already failed with one European merger, and is saddled with tons of UAW members.

(With apologies to Pournell & Niven) On the third hand, rumors of a return have flown thick and fast since almost the last car rolled off a boat in '95. Those all came to naught, so chances are very good this one will too.


Posted by scott at January 26, 2009 02:04 PM

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