Everyone's favorite psychic debunkerhas decided to take on my own favorite junk-science hobby, high-end hi-fi. James Randi is offering $1 million to anyone who can prove a $7500 cable is any better than an $80 one.
I was just getting started in the hobby when Monster Cable made its debut. Until that point, the "big secret" of stereo gear was .25c/ft. lamp cord you got from the hardware store. Half a dozen double-blind tests from the likes of Stereo Review and Hi-Fi (back before Monster Cable became a major ad buyer) showed zero difference between this pedestrian staple and the $20/ft stuff available from MC.
Twenty-five years later, absolutely nothing has changed. While I don't actually use lamp cord (it's not exactly an attractive choice), I have no qualms whatever buying the much cheaper store-brand cables and wire. I also have zero sympathy with the sales drone who tries to sell me something fancier. It's simply not worth it because it doesn't matter. Really!