There's sports, and then there's sports:
In what must surely be one of the summer's more bizarre events, hundreds of people are expected to gather in a hall in central London on August 5 to pleasure themselves in aid of charity.
But wait, there's more:
Prizes will be on offer for those who clock up the most orgasms and those who can masturbate the longest - the current record, according to the organisers, is a chafing eight-and-a-half hours.
To qualify for the record, the organisers say "at least 55 minutes of every hour shall be spent self-pleasuring by manual or sex toy stimulation" with participants getting just five minutes to "replenish and renew".