The rice rainbow, that is:

With Taiwanese youngsters increasingly drawn to Western hamburgers and fries, government researchers are trying to lure them back with something more traditional - sort of: rainbow-colored rice.

The ancient Asian staple will soon be available here in pink, green, yellow and purple, each with its own nutritional boost, said scientist Lo Tze-yen of the Hualien Agricultural Improvement Station in eastern Taiwan.

And I thought blue corn looked weird. With pictures!