April 09, 2004
Decapitated cat video backfires on Ford

Even for the most lateral-thinking advertising executive, it appears to have been a catastrophic misjudgment. An online advert for a Ford car in which a cat is decapitated by a sunroof has been condemned by animal charities.

The internet video clip to promote the Ford SportKa features a ginger domestic cat leaping on to the car's bonnet, peering into the open sunroof and getting guillotined when the panel closes. The cat's headless body is then seen sliding down the windscreen.

The Royal Society for the Prevention of Cruelty to Animals failed to see the funny side. "Using highly distasteful depictions of animal suffering to sell a product is abhorrent," a spokesman said. "The concept should never have been mooted and we hope that the outcry will send a clear message to advertising agencies that making fun of cruelty is unacceptable."

Read entire article here.

I personally have not seen nor do I want to see this video. I hope FORD loses quite a bit of buisness from bullshit like this. Even better, the schmuck that created the video should lose his job. Cruelty does not sell.

Posted by Ellen at April 09, 2004 09:53 PM

eMail this entry!

I saw this the other day on Snopes and linked to it. I'm with you, I don't know what genious thought this was a good idea! It's sick!

Posted by: Dianne on April 10, 2004 10:56 AM

heh, sorry, but that sounds kinda funny...but even so, what the hell were they thinking? shoulda known most people would just be pissed off.

Posted by: samkit on April 10, 2004 09:15 PM

Ohh get over it. I think its the best add ever. Pluse I hate cats so this is awsome.

Posted by: Abby on April 14, 2004 12:06 PM

Abby, that has got to be one of the dumbest things anyone has ever said on this site. And we have had some real winners, let me tell you.

Posted by: Scott on April 14, 2004 12:53 PM

Bippity Boppity Boo!!!! I think I'm going to IP BAN YOU!

Posted by: Ellen on April 14, 2004 08:43 PM

Just seen it; thought it was disgusting - it clearly depicts the animal suffering for a few seconds. Even though (I assume) this was faked with computer graphics, I despair at the ever-decreasing standards that humanity sets itself.

No doubt Ford will think of something even funnier next, maybe their "evil" Ka swathed in swastikas?

Advertising people... Wankers, each and every one of them.

Posted by: Mattster on April 15, 2004 12:04 PM

If Ford were a knives brand, could this be the Ogilvy
& Mather ad?


Don't loose your head, think again before contract
Ogilvy & Mather services

"Ogilvy & Mather Worldwide (www.ogilvy.com), a
subsidiary of WPP (NASDAQ: WPPGY), is one of the
largest marketing communications networks in the
world, with 474 offices in over 120 countries,
specializing in advertising, relationship and
interactive marketing, public relations, sales
promotion, and related services. We service Fortune
Global 500 companies including BP, GSK, Gillette, IBM,
Kimberly-Clark, Kodak, Kraft, Mattel, Motorola,
Nestle, Unilever, and YUM."

Posted by: corresponde on April 16, 2004 06:05 AM

it's pretty funny.

Posted by: cat eater on April 16, 2004 02:11 PM

piss off!

Posted by: Ellen on April 16, 2004 08:40 PM

i think it's funny, i mean if it really happened i would not be laughting but u know peps just losen up, losy goosy babby!

Posted by: nick on April 21, 2004 04:07 PM

An acquaintance just sent that to me, as entertainment. *is tempted to throttle him*

Posted by: Sherri on May 6, 2004 06:54 PM

it isnt even real...worse things happen everyday. That is the problem with people these days...way too sensitive.

Posted by: sara on May 12, 2004 02:42 PM

people are dying everyday over wars that should happen or dying of famine.
its just a stupid ad created with a computer,no one was hurt,get over it...all of you.
ps.I found it halarious.....but i still wouldnt buy that plastic tin can.

Posted by: salpa on August 26, 2004 06:44 AM

that shouldve read "wars that SHOULDNT happen.

Posted by: salpa on August 26, 2004 06:46 AM

i look at it both ways in a way its funny and another its sick

Posted by: ryn on February 1, 2005 12:25 PM

Get over it people. Yes, it depicts cruelty to cats. It also depicts one of the ugliest cars ever designed having a mind of its own. It's an advert created by someone with a warped sense of humour. It's funny, it's sick and it's completely harmless.

Posted by: Sanx on February 26, 2005 11:35 PM

I so love it when people comment on articles nearly a year old.

Posted by: ellen on February 27, 2005 07:44 AM

can you send me the two videos for the ford ka evil twin chears

Posted by: andy on March 14, 2005 08:44 AM

I love the tittle you guys used "Decapitated cat video backfires on Ford"... it's like pretend news. What you're apparently not bright enough to understand is that you are obviously not Ford's target audience. They don't really want pissy old women who own cats to drive thier cars. They're looking fo 20-something year old kids who don't take cartoons so seriously. Laugh, then get on with your life, it's better for your blood pressure, and it woudl actually make the whole campaign less effective. Their sucess stems from your "outcry"; this is free publicity. They paid nothing to have it smeared all over the world, yo uguys did that for them. Cheers!

Posted by: Evan on April 8, 2005 09:27 AM

Ok dumbass, you don't get it either. It was a POOR taste in advertisement on FORD's Part. Not ours.

Thank you,
The Managment.

Posted by: ellen on April 8, 2005 11:24 AM
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